Brand Identity  |  2022  |

Brand Identity for Aliene, a costume design studio based in Cape Town, South Africa. They specialize in the fabrication and design of fashion adjacent costumes for the performing arts, film industry, and private clients.

Aliene is cofounded by Leanie and Elaine. The name is an anagram of their names, and their names are an anagram of each other. They wanted the identity to be something a little different, and to connect with the homophone of Aliene, alien. Keeping the words ‘to dress up’ and ‘extraterrestrial’ in mind, and pulling inspiration from fashion designers/houses they admire, such as Miyake, Alaïa and Balenciaga, I created custom letters to make up their logo. This is still ongoing, more to come!