Client: Recipes For Self Love
Services: Brand Identity
Year: 2018

RFSL is motivational in it’s gentle encouragement for us to challenge and disrupt oppressive power structures that exist externally as well as the ones we’ve all internalised; such as unrealistic beauty standards and inferiority complexes like imposter syndrome.

Recipes For Self-Love (RFSL) is a resource created by Alison Rachel Stewart. It takes the shape of a popular Instagram page and an online store with products like prints, postcards, stationery and a book released in April 2019 available worldwide. To embody the qualities of RFSL, The identity is approachable whilst still having a strong presence. The brand colours and logo are sophisticated with a nod to play.