RECIPES FOR
SELF-LOVE


Brand Identity
Client: Recipes For Self-Love    |    Services: Brand Identity    |    Year: 2018

Recipes For Self-Love (RFSL) is motivational in it’s gentle encouragement for us to challenge and disrupt oppressive power structures that exist externally as well as the ones we’ve all internalised; such as unrealistic beauty standards and inferiority complexes like imposter syndrome.

RFSL is a resource created by Alison Rachel Stewart. It takes the shape of a popular Instagram page and an online store with products like prints, postcards, stationery and a book released in April 2019. To embody the qualities of RFSL, The identity is playful whilst still having a strong presence-there is a nice sense of balance between creativity and approachability.