Recipes for Self-Love
Brand identity
Client: Alison Rachel

“Recipes For Self-Love (RFSL) is motivational in it’s gentle encouragement for us to challenge and disrupt oppressive power structures that exist externally as well as the ones we’ve all internalised; such as unrealistic beauty standards and inferiority complexes like imposter syndrome.”

RFSL is a resource created by Alison Rachel. It takes the shape of a popular Instagram page and a monthly mailer called Love Letters. To embody the qualities of RFSL, the identity is playful whilst still having a strong presence-there is a nice balance between creativity and approachability.

Illustrations by Alison Rachel