Brand Identity  |  2018  |  Client: Recipes For Self-Love
“Recipes For Self-Love (RFSL) is motivational in it’s gentle encouragement for us to challenge and disrupt oppressive power structures that exist externally as well as the ones we’ve all internalised; such as unrealistic beauty standards and inferiority complexes like imposter syndrome.”

RFSL is a resource created by Alison Rachel Stewart. It takes the shape of a popular Instagram page and an online store with products like prints, postcards, stationery and a book released in April 2019. To embody the qualities of RFSL, the identity is playful whilst still having a strong presence-there is a nice balance between creativity and approachability.