The brief
Aliene, a Cape Town-based costume design studio, takes its name from the anagram of its co-founders' names, Leanie and Elaine, a detail that made the job feel special from the start. The studio specialises in creating fashion-adjacent costumes for people in the performing arts, film industry, and private clients. Their bold and dynamic approach permeates their work, the designs take on a life of their own. Their attention to detail and careful consideration ensure that each piece they create is impactful, and stays in your mind long after you see it. A visual identity was needed to showcase the individuality and creativity of Aliene.
Scope
Visual identity
Website
Social media posts
What we did
Our aim in developing Aliene's visual identity was to encapsulate their unconventional costume design approach while embracing the homophone "alien". We crafted custom letters that embody Aliene's bold and innovative spirit, resulting in a logo that fuses the concepts of 'dressing up' and 'extraterrestrial'. The identity has a base of black and white, while any colour can be pulled upon for the secondary palette.
We are excited to continue working with Aliene on this ongoing project! and look forward to seeing how they continue to grow and evolve.
Imagery Credits
- Cape Colours
Photographer: @petrovskyramone
Costume Design / Styling: Aliene - Still from a Hennessy advert, featuring Sho Madjozi
Costume Design: Aliene - Yardley advert
Original photograph: @ricardosimal
Costume Design / Styling: Aliene
4.Disco Creatives' short film
Costume Design / Styling: Aliene
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